The Face Behind The Brand

Founded in 2021 by Chloe whilst living in Norfolk, with the aim of bringing style and comfort to every day country wear. We are now based in the beautiful Shropshire countryside and still being inspired daily by the outdoors. 

Inspired by the countryside

Drawing on her art and design background, Chloe does all the design work herself, from designing the logo to the clothing. We believe that the little details are what make our clothing truly special. We are always looking for ways to expand ideas and connect with customers, so if you have a question or ideas please feel free to get in touch!